Is Giving Good For You - 1489 Words

Is Giving Good for you? People give back to the community through many ways such as volunteering time and donating money. Some may feel a sense of duty to give back to society either in a direct or indirect way. Having more free time can also provide people with the opportunity to volunteer and stay socially connected to others. Volunteering can create an avenue to maintain life satisfaction and psychological well-being (Morrow-Howell, 2010). Research has been completed that indicates helping others has a positive effect on the benefactor (Piliavin, 2003). Through scientific research previously conducted, this essay will argue that volunteering has a positive effect on the psychological well-being of seniors. A 2013 study (Kahana, Bhatta, Lovegreen, Kahana and Midlarsky’s) aimed to investigate the positive and negative effect that volunteering has on the psychological well-being of elders. The correlational study conducted over a five year period, concluded pro-social activities had an influence on positive affect, life satisfaction and other psychological well-being outcomes. 1,000 participants above the age of 72 were randomly selected from retirement communities across the West Coast of Florida with the vast majority (80%) being retired. Respondents participated in an initial face-to-face interview and were asked a series of questions relating to four dependant variables; Life satisfaction, positive and negative affect and depressive symptomatology. Each factor wasShow MoreRelatedDonation Of Human Organs : Organ Donation905 Words   |  4 Pagesto get a transplant? What if you or someone else could donate it for them? As of June 21, 2013 there are 118,617 people waiting on li fe-saving organ transplant. Organ donation is a noble act, and anyone can do it. Most people that donate are the ones that do it after death. The reason for this is to help someone that needs the donation. Organ donation promotes a general principle of giving and selflessness; it would help with medical cost, and can be effective by giving someone a second chance at lifeRead MorePublic Speaking Essay878 Words   |  4 Pagesclass to ask a question can be overwhelming as well as feeling like other students are making fun of you for asking that question. How can someone build the confidence in him or her to be able to overcome stage freight to become a speaker or a leader? For some, speaking in front of a crowd comes natural, but should we prepare our self before giving a speech or does being a natural speaker help with giving a speech with out a rehearsal? Public speaking does not come easy for everyone. For most, it isRead MoreThe Selfless Act Of Charity907 Words   |  4 PagesCharity, the voluntary giving of help, typically in the form of money, to those in need, is of course morally right. 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There are two sides to this coin however, you can condition a person to exhibit a positive behavior by giving them positive reinforcement and you can alsoRead MoreCharity Organization, The Giving Pledge Essay610 Words   |  3 Pages1. Explain what â€Å"The Giving Pledge† is, and give an outline of the different attitudes presented in texts 2 and 3. â€Å"The Giving Pledge† is an organization for rich American people. This charity organization consists of many wealthy people like Bill Gates who is the co-founder of Microsoft. Bill Gates launched this campaign and all the members have different causes. Bill Gates wants to support improvements of the medical difficulties, for example Bill Gates want to make vaccines reach everyone inRead MoreEssay on Aristotle’s Views on Virtue703 Words   |  3 Pagesis talking about how if you are designed to do one thing, it is impossible to do the opposite no matter how hard you force it. 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United States Gun Control Problem Essay - 939 Words

United States Gun Control Problem Gun control is hardly a new issue in America, much less in American politics. Ownership of guns is extraordinarily widespread in the United States, and has been for some time. Since the late 1950s, the share of American households reporting at least one firearm has remained fairly constant at just under 50 percent (Gun Control Debate 959). This shift in the character of ownership has taken place against a complicated legal backdrop, the basic feature of which at the federal level is the Gun Control Act of 1968 and the Brady Crime Prevention Act passed in 1994 (Cohen). Far outnumbering federal regulations are the various local and state laws that have long been†¦show more content†¦Manufacturers may become more motivated as they start losing lawsuits that find the manufacturers negligent, causing them to pay millions of dollars in damages. Judges are concluding that the manufacturers â€Å"knew or should have known that their guns can operate in a reckless or incompe tent manner (â€Å"Do Guns Mean Crime?†).† As for the demand side of the equation, gun-control groups have called for new laws that would place further barriers in the path of criminals and other people prohibited from buying firearms. At the top of this list, particularly after investigators discovered where the weapons used in the Columbine massacre were obtained, has been closing the â€Å"gun show loophole† (Williams). As it stands now, there are more than 4,000 such events held each year where private collectors and hobbyists do not have to run background checks on potential buyers and as a result, they have become a key source from criminals and the illegal gun trade (â€Å"Gun Control Debate† 962). 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Write a critical appreciation of Senecas Apocolocyntosis Free Essays

Seneca ‘s Apocolocyntosis provides us with one of the richest and most unusual texts to hold emerged from Rome. The Apocolocyntosis covers the narrative of Claudius, emperor of Rome and, while it is likely that the sarcasm was composed for Saturnalia in AD54, and does non incorporate a great figure of historical truths, it does possess important artistic virtue insofar as it is rich with dual entendre and critical argument. The typical qualities to Seneca ‘s Apocolocyntosis have led critics to oppugn the cogency of the text as a work by Seneca himself. We will write a custom essay sample on Write a critical appreciation of Senecas Apocolocyntosis or any similar topic only for you Order Now Indeed, Seneca is most often known as a author of stoic philosophical treatises in a proto-Christian manner ; the Apocolocyntosis is chiefly representative of an entirely different manner. However, although these subjective responses to Seneca ‘s writing have been legion, it ‘s innately subjective nature does non travel so far as to assume that the work was written by person else. In add-on, many of the subjects in the Apocolocyntosis can be traced back through Seneca ‘s old work. Second, the rubric of the text itself is slightly deep, and is a word to depict the transmutation of a adult male into a Cucurbita pepo. Of class, in a actual sense this does non go on, although some critics have attempted to place the literary and the metaphorical togss that may hold warrant this deeply unusual rubric. This debatable rubric has led some critics to reason that the Apocolocyntosis is unfinished, or that the portion of the text where the metabolism occurs is losing. The apocolocyntosis provides a alone chance for us to look at the precise compositional nature of the Menippean sarcasm, a genre of which few texts survive. Menippean sarcasm was developed as a peculiar manner and signifier of sarcasm formulated some 300 old ages therefore by Menippus of Gadara. Its main features include are in its signifier and composing, which include a mixture of prose and poetry. The intervention of its topics is characterised by a â€Å" serio-comic † attack, where the serious implicit in subjects of the drama are obfuscated with comedic overtones. This is important both in portraying the function and the significance of the drama, every bit good as in discoursing its literary virtues. The satiric qualities of the drama focal point chiefly around the Roman province, but other subjects besides emerge and are lambasted by Seneca: historiographers are attacked from the really beginning, possibly imparting creed to the fictional manner employed by Seneca hims elf. Historians are mocked for their nonpartisanship ( 1.1 ) and besides by avoiding citations ( 9.2 ) . The usage of citations is a peculiar point in which Seneca ‘s scathing satirization flows. His usage of Homeric citations in 5.4 besides draw attending to the abuse of citations: â€Å" Claudius was really pleased that there were philologues at that place: he hoped there would be some topographic point for his ain histories. So he excessively said in Homeric poetry: ‘From Ilium the air current transporting me drove me ashore at the Kikonians ‘ † ( 5.4 ) . He continues by adding â€Å" ( But the undermentioned poetry was more true, every bit Homeric: ‘and there I sacked the metropolis and killed the people ‘ ) † The attending Seneca draws to the usage of citations to pull strings and warrant a peculiar position. The ability of Seneca to overreach Claudius is, nevertheless stating, and suggests that Claudius himself came to the throne, in many peoples eyes illicitly, on the shoulders of the Praetorian Guard. Hercules ‘ original inquiry, â€Å" Of what race of work forces are you? Where is your metropolis and your parents? † is answered in a barbed and dry manner to depict Claudius ‘s rise to power. As Fraudenberg suggests, â€Å" the inquiry posed by Hercules has, in the class of the replies offered, go a inquiry about how Claudius came to be emperor ; by ( legal ) heritage, alludes Claudius ; by ( illegal ) force, alludes the storyteller † ( 98 ) . Of class, the dismissive tone in which Seneca attacks his legitimacy via the execution of these narrative â€Å" asides † provides a rich satiric presentation of the humor Seneca was capable of. In add-on, Seneca draws attending to the difference between these two mentions to Homer – the first, a inquiry used to show exactly, is obfuscated â€Å" intelligently † by Claudius, who ab initio appears to win out on the embezzleme nt of citation until the storyteller intervenes with a citation as brash and as purportedly unprocessed as Hercules. This question of the legitimacy of Claudius is both elusive and barbarous, as it invokes attending to Claudius ‘s controversial rise to power, every bit good as the ferociousness he employed during his clip as emperor. By add-on, Hercules, who here assumes the function of the common adult male, is non ridiculed but, furthermore, is celebrated for his genuineness and his stoical attack to the usage of citation. His unfavorable judgment extends to the usage of citation by historiographers, every bit good as offering a elusive deployment of biting linguistic communication against the supposed nonpartisanship of the storyteller, who purports to be a historian despite offering a fictionalised history of Claudius ‘s reign. The complexness of the sarcasm, as to whether Seneca is mocking himself, his characters, or the state of affairss in which he finds them, are skillfully and equivocally negotiated by Seneca, whose rhetorical endowments for obfuscating, lead oning and playing with the purposes of his audience are here demonstrated with all of its biting possible. Equally good as characters themselves, and their usage of citation to add cogency to their ( illegal ) invasions of power, the formalities of argument in the Senate are besides brutally mocked and rendered absurd by Seneca ( 9.5, 11.5 ) . As such, this would impart quality to the reading that Seneca is out to mock the full political system in operation in Rome, instead than the propensities and eccentricities of one peculiar adult male. Of class, these subjects in the context of satirical plants, which lightly mock about every convention and single, can non be separated. The topic of Seneca ‘s sarcasm is Claudius himself, whose inabilit y to go a divinity is brutally and carefully dissembled and made to look farcical. The rubric of Seneca ‘s drama has provoked a ample sum of interesting argument sing its beginnings and its significance. Scholars have debated the significance of Apocolocyntosis in the rubric, and how that relates to the content of the sarcasm. The Apocolocyntosis is a drama on the ideal, with the add-on of Cucurbita pepo or gourd – literally, the word has been taken to intend â€Å" transmutation into a Cucurbita pepo or calabash † . Many have suggested that the calabash referred to in the rubric is a mention to the die box that Claudius is given. While this position has its protagonists, the metaphor seems a small stretched: Sullivan remarks that â€Å" the die box account is far fetched even for a first-century gag, and it does non run into the point about the ‘gourdification ‘ † ( 210 ) . Besides, the statement that the Apocolocyntosis is uncomplete as a text is besides a debatable one ; merely, the sarcasm, although it ends slightly sudden ly and hurriedly, ties up the secret plan and seems to non look to arouse extra scenes. One interesting statement is that the Apocolocyntosis contains a deep copiousness of â€Å" Cucurbita pepos † in the authorship: Creitz ( 1966 ) suggests that the opening sentence of the sarcasm, â€Å" Quid actum sit in caelo ante diem III, idus Octobris anno novo, initio saeculi felicissimi, volo memoriae tradere † may incorporate the concealed Cucurbita pepos in the text: â€Å" Is there any significance in the first missive, Q? Could it non be considered a kinky Cucurbita pepo or melon? † ( 202 ) . In add-on, Octobris draws attending to the missive â€Å" O † , which is a Cucurbita pepo shaped missive. In add-on October is the month for reaping Cucurbita pepos. Symbolic importance of the Cucurbita pepo may besides hold metaphorical significance in the last scene, in which the myriad of cut-off caputs may be taken as representative of Cucurbita pepos. The derogatory position of Cucurbita pepos besides draws attending to the elusive satirical devices employed by Seneca to pull attending to Claudius ‘s regulation. Creitz continues by proposing that â€Å" The sarcasm pictures a individual unwanted and deformed on Earth, undesired in Eden and even undesired in the lower universe, who, figuratively, like Cucurbita pepo seeds, purged many † ( 202 ) . While this provocative reading of the text draws attending to Seneca ‘s gaiety, it is noted that this reading does non trust to supply a historical history of Seneca ‘s existent purposes, moreover it is merely based on â€Å" what his words say to us today † ( 202 ) . Creitz argues that statements that look to show the writer ‘s purposes are likely to be subjective because small exists about Seneca ‘s purposes for the text. Other readings of the rubric of the piece expression alternatively at the nuances behind the existent significance of Apocolocyntosis ; s ome argue that it is a severely represented wordplay, intending non so much Transformation into a Cucurbita pepo and more Transformation of a pumpkin-head, a reading that would make greater analogues with the behavior of Claudius throughout the text. This is moreover given cogency by the common relationship at the clip between the word calabash and empty-headedness or folly. This, Sullivan argues, is â€Å" correspondent to the nineteenth-century association in England and the United States of the Cucurbita pepo with stupidity and ego † ( 210 ) . As such, the reading of Cucurbita pepo as stupidity prevents a actual readings of the text and focal points alternatively upon the metaphorical significance of Cucurbita pepo as stupid. The critical response to Seneca ‘s Apocolocyntosis has provoked many vindicators of Seneca ‘s work into denying that it was written by Seneca ; so, Seneca ‘s work here is radically different from other plants that he has produced, which tend towards humourless and stoical philosophical contemplation ( e.g. Letterss to Lucilus ) . In add-on, the damning of Claudius in this sarcasm does non work good with his old work, notably the Consolatio ad Polybium, which flatters Claudius. Of class, guesss over writing and genuineness of course depend to a great extent upon the given that Seneca himself had consistent sentiments about affairs. In add-on, a reading such as this denies the political function Seneca had ; so, from what is known about Seneca ‘s life, about his expatriate by Caligula and his subsequent poesy keening his expatriate, that these pieces were probably to hold been politically motivated. Sullivan remarks that Seneca ‘s â€Å" philosophical pen was barely of all time unguided by practical or political motivations † ( 212 ) . The premise environing the incompatibilities of Seneca ‘s work assumes that Seneca operated with genuineness himself ; of class, the likeliness is that Seneca himself was composing this drama in order to curry favor or to accomplish his political purposes. Incompatibility in Seneca ‘s work hence, does nil to turn out the cogency of the Apocolocyntosis as a work by Seneca. Critics have besides argued that the stylistic qualities of the Apocolocyntosis, as a visible radiation and satirical piece, appear out of topographic point in Seneca ‘s overall canon, and that the auctorial presence of Seneca is hard to identity as a consequence of this. Of class, the dismissal of the Apocolocyntosis on these evidences mask the serious implicit in political subjects of the work. The discrediting of Claudius, presumptively, satisfied some political purpose at the clip, as power shifted from Claudius to Nero. In add-on, the structural features of the Apocolocyntosis, which strictly employ Seneca ‘s typical and ample accomplishments in rhetoric and poetry, echo that of a Menippean sarcasm, which had been used extensively across Roman literature at the clip. As such, impressions of writing on evidences of incompatibility of manner can be dismissed. It is likely that the Apocolocyntosis was written hurriedly for a choice audience of a few people ; while critics have debated the relationship Seneca had to Claudius, and the incompatibilities of his attack, it is likely that this represents a more realistic portraiture of Seneca ‘s positions on Claudius – while other work flattering of Claudius was written as an effort to revoke his expatriate from Rome, the Apocolocyntosis and its scathing portraiture of Claudius is likely to stand for Seneca ‘s personal hate of Claudius. Despite the haste of its construct, the work employs and efficaciously utilises a figure of devices used by poets at the clip ; many transitions demonstrate Seneca ‘s capacity to satirise the bad poesy used by other Menippean authors ; in add-on, the subdivision praising Nero represents a aside in which Seneca shapes the narrative to include. This Aureate Age suggestion points to a more precise dating of the piece, as it was by and large accepted that the startup of a new emperor brings about a explosion of adulation. Therefore, Seneca ‘s drama can be dated to around AD54, during the clip of Nero ‘s startup. Its purpose, which is evidently an of import factor to see when discoursing Seneca ‘s work, is likely to be to discredit Claudius specifically, although some argument on philosophical evidences have suggested that Seneca was satirising the deification of all emperors instead than merely Claudius himself. The complexness of Seneca ‘s sarcasm has led to a figure of treatments about the purpose and the intent of the drama itself ; it is likely that the new epoch ushered in by Nero provided the footing for Seneca ‘s sarcasm. But there are besides sarcasms of more general, philosophical and political subjects that add grist to the factory. Seneca besides satirizes bad poets, poetic conventions and poetic linguistic communication, and utilises more conversational phrases, and even utilize these conversational phrases for the Gods themselves. The sarcasm therefore satirizes the physical stature of Claudius, but besides goes farther in its satirization of Roman civilization in general. The gaiety of the work makes it distinguishable from Seneca ‘s other work, which focuses alternatively on trying to delight Seneca ‘s many powerful disparagers and enemies. Overall, Seneca ‘s Apocolocyntosis provides us with a alone penetration into the mechanics of the Menippean sarcasm, as it provides us with the lone complete edition of such a drama. In add-on, while the drama is clearly shaped as a fictional history which attempts to jab merriment of Roman society and peculiarly of Claudius himself, it besides provides penetrations into the historical conditions that provoked the building of the drama itself. In add-on, the Apcolocyntosis besides provides us with a presentation of Seneca ‘s typical endowments for pun and elusive sarcasm, which provides us with a rich penetration into the more playful properties of this contradictory figure. While the elation of Seneca ‘s tone is unusual in the context of Seneca ‘s other plants, it besides masks more serious thematic content, notably on the abuse of rhetoric in order to acquire political addition, which is smartly satirized by the usage of Homeric citations and of historical c laims of legitimacy. The voluminous scholarship composed refering this drama has besides focussed on critical facets of the drama, notably in the map of the rubric, the mentions to Cucurbita pepos and calabashs, and of the precise map of Seneca ‘s analysis of Claudius, which radically alters by comparing to his earlier work. Overall, the penetrations offered, the considerable literary virtues of the work, and the critical treatments of this work have sparked a great trade of contention environing this unusual drama ; while argument continues over the genuineness, the quality and the authorization of this work, it besides provides us with alone penetrations into both the building of sarcasms in this manner, of the conversational manner used at the clip of its Hagiographas, and of the historical conditions that surrounded its creative activity. How to cite Write a critical appreciation of Senecas Apocolocyntosis, Essay examples

Marketing Intelligence and Business Research

Question: Discuss about the Marketing Intelligence and Business Research. Answer: Introduction Marketing intelligence is the data, which is reliable to an organizations markets, accumulated and analyzed for the purpose of accurate decision-making for determining the market opportunity and also the market development metrics. This study is helpful to identify what issues faced by the George Armani within the fashion industry. George Armani has a distinctive distrust of groups as well as some definite cyclical attitude towards the society, which may leave the manager feeling out of the step and also not able to participate in the activities or functions with his subordinates. According to Cacciolatti and Andrew Fearne (2013), it can be stated that overcoming a sense of aloofness or alienation from the staffs is considered as an essential task for Armani. Before discussing the issues faced by George Armani, it is necessary to discuss the operations and functions of the organization. The George Armani brand owned and operates by the creator and designer George Armani, who has earn ed much fame within the fashion industry by using its superior design, ideas, themes and also trends. It is known that it maintains a real luxury brand, the Aura. On the other hand, George is not getting the fame but also this is identified as one of the highly values fashion organization across the world with a value of approximately USD 3.3 billion. Industry analysis The industry is suffering from founders dilemma. As opined by Jensenet al. (2016), it can be mentioned that the main competitive advantage of this organization is the founder or the leader himself. In this context, the employees of the organization thought that neither the leader nor the organization would think of life after the founder. Therefore, it can be assumed that as the success of the organization depends on the existence of a single person, the organization requires to take proper action. In this connection, it can be mentioned that George Armani is the major eyeglasses manufacturing brand of Italy. The sales of this organization have added a major amount in the glass industry of Italy. According to Yanget al. (2015), the glass manufacturing industry faced several challenges and the industry faced the downstream bargaining power, energy prices. On the other hand, it can be observed that the glass manufacturing industry also has been suffering from the lack of security of su pply. In addition, Moutinho, Luiz, and Scott McCabe (2014) cited that non-European Union nations with the strong glass production have been enjoying non-tariff barriers like the certification schemes and the compulsory testing. The commission forces for the elimination of peak tariffs in the non-EU nations important for the Italian glass manufacturers. This would directly make a negative impact on the glass manufacturing company, George Armani. Furthermore, the European Union glass industry is represented by large EU based organizations. The production procedure is energy intensive as well as the manufacturers also faced higher startup costs and also tied distribution channels. Production facilities are assumed as the capital intensive as well as also require long investment cycles. In addition, Kanwal et al. (2017) pointed that the startup business would face another problem such as the existence of survival, as George Armani played the role of monopolist in the domestic market; therefore , the other organizations face the problem of survival. The Italian glass industry would face from the existence issue in case of expanding their business in the global market as there are limited investments by leveraging the strong brand equity. Consumer analysis George Armani is the largest Italian designer organization. As per the statement of Guarda and Santos(2015), it can be mentioned that the consumers of George Armani are highly well educated and also wealthier. On the other hand, it can be mentioned that Armani exchange is a brand focused and mainly targets the young generation. They are used to go outside for fun and significantly represent the brand. In the words of Venter, Peet and Rensburg (2014), the targeted consumers are mainly contemporary, modern, focused and fast. Therefore, it can be added that this glass-manufacturing brand is not for all of the consumers. They mainly target the young men, who are belonging from the age group of 18 years to 32 years. Armani exchange is a unique and different brand like the others. The glass manufacturing organization is mainly looking for teenage market, which are used to follow the celebrities or the latest trends. In this context, it can be mentioned that the teenagers are willing the replicate looks, what they have seen on their favorite celebrity. In order to increase the sales of the organization, George Armani used to take the help of social networking sites in case of launching of new products. It is known that the youth are highly connected with the social networking sites; therefore, these would be the best medium for launching of new product. On the other hand, in order to satisfy the consumers, this glass manufacturing company provides offers and discounts to the consumers. Moreover, in order to retain the consumers, George Armani has started consumer loyalty scheme (Heidariet al. 2015). This will be helpful to maintain a long term relationship with the consumers. Furthermore, it can b e depicted that the youth are highly looking for new and updated trends or models; therefore, the organization mainly aims to manufacture fashionable frames and glasses, which attract the consumers willingness to purchase the products (Heo, Jun and Sutherland 2013). The main purpose of this study is to identify the trend of the industry of glass manufacturing of European Union. In this context, this study has also highlighted the major issues or challenges faced by the glass manufacturing industry of European Union. The contribution and the role of George Armani organization into the industry would also be highlighted. To examine the impact of the operations of George Armani on the consumers To examine how the consumers will be satisfied with the products and the services of the glass manufacturing company. In order to identify the effect of the organizational service of George Armani on the consumers, this study has planned to collect both the primary as well as the secondary data. With the help of this technique, it would be able to identify the purpose of the study by using the objective. On the other hand, the research methodology is benefitted to identify the problems faced by the organization. In this purpose, this study has highlighted the targeted consumers and their willingness towards the organization. In order to satisfy the consumers, the organization has used several marketing strategy, which have discussed in this study significantly. In order to complete the study, the researcher has followed the deductive approach as it helps to the researcher to interpret and infer the conclusion of the interview. According to Heet al. (2015), it can be mentioned that the researcher does not need to consider or follow any new theory or approach. More specifically, it can be stated that this technique mainly focused to the research objectives. On the other hand, in order to derive the impact of the organizational operation on the consumers, positivism research philosophy would be considered. This is the highly structured research philosophy. Albayraket al. (2013) opined that in case of the collection of primary data, the researcher requires to collect more realistic and the accurate data. It is known that data collection is a process, which is gathered from several sources. The interviewer would conduct the interview technique in order to identify the review of the consumers regarding the organizational operation and the organizational behavior. In case of primary research, the researcher would make an interview on 2 consumers. They are belonging from the age group of 18 years to 25 years. The consumers are asked 3close ended questions, which would be helpful to derive the impact of the organizational operation of George Armani on the consumers. On the other hand, in case of secondary data collection, the researcher would collect the information from several newspapers, journals, articles etc. The researcher also collects information from the past researches. The previous researches would be helpful to get an idea on the organizational operation of George Armani group. In order to collect information, sampling technique is the best method to conduct the primary resear ch. Moreover, Rani, Jeya and Thangaraja (2016) cited that in order to infer the conclusion, the researcher would follow the simple random sampling technique. In this context, the researcher would not require to be biased and also needs to give equal chances to the consumers, so that they can participate in the interview method equally. In this purpose, the researcher sends 5 respondents through email, however, among them 2 consumers responses. Due to the shortage of time, the researcher would conduct the interview on 2 consumers. Instruments The respondents were bound between three responses. From the first question, it can be inferred that two responses highly agree that George Armani mainly focused to the product designing. As it is known that the targeted consumers of this organization are belonging from the 18years to 25 years and they are willing to purchase fashionable designs, therefore, the organization manufacture the latest designing models based on the latest trend. In this connection, it can be stated that the consumers are satisfied with the designing of the products. Based on the second question, it can be observed that the researcher have identified that the price of the products are comparatively higher from the other organizations. In this point, the consumers are willing to purchase the products in turn of affordable prices. Therefore, it can be assumed that the consumers can purchase products from other resources. In this context, it can be inferred that the total sales of George Armani would be decreased. Lastly, the third question is the reflection of the consumers towards the usefulness of consumer loyalty program of George Armani. After conducting the interview, it can be observed that two consumers are willing to the consumer loyalty program. Therefore, the organization would be able to retain consumers and also able to satisfy the consumers. On the other hand, the consumers are also willing to maintain the long term relationship with the organization. In this purpose, the organization has started several schemes in order to attract the consumers preferences. Secondary data analysis: As per the statement of Tandon et al. (2013), it can be mentioned that this glass manufacturing organization meets the needs of the target consumers by addressing the current product. This organization illustrates the elegance, style and the luxury. As the youth are willing to purchase the products from this organization, therefore, the sales and the revenue of this company has been increasing with the passage of time. This will in turn expand their business in the global market successfully. In this purpose, George Armani expands their business in the countries like India and China. On the other hand, Kursunluoglu and Emel (2014) pointed that Armani sets comparatively higher prices without compromising the quality of the products. Implication After conducting the primary research, it can be observed that the consumers are highly willing to purchase the products from George Armani group. In order to identify the effect of the organization, the researcher would conduct an interview on 2 consumers. 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